Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

Originally a limited-time offering, Sprite Chill was the top selling Coca-Cola innovation in North America in 2024, delivering $50 million in retail sales after only 21 weeks in the market ...

Chat Cola — its red tin and sweeping white script bearing a remarkable resemblance to the iconic American soft drink's logo — ...

The ‘sceptical environmentalist’ used cost-benefit analysis to argue against emissions cuts. Now he has turned his attention to overseas aid ...

In addition to nurturing brands in-house (with nonsparkling concepts more than half of the innovation pipeline), the company has recently bulked up its presence in categories such as coffee and sports ...

That's the case for several flavors: Squint at Chat's lemon-lime soda and you might mistake it for a can of Sprite ... impact and partnerships in North America for the Simon Wiesenthal Center ...

We've ranked the most legendary fast food items from around the world, including divisive creations such as McDonald’s ...

Order a Coke to wash down some hummus in the Israeli-occupied West Bank these days and chances are the waiter will shake his ...

Beverage marketers are keenly aware that not all product launches will succeed. Coca-Cola Spiced, which launched last year as a “permanent” addition to the Coke lineup, was discontinued before the end ...