Beverage marketers are keenly aware that not all product launches will succeed. Coca-Cola Spiced, which launched last year as a “permanent” addition to the Coke lineup, was discontinued before the end ...
Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...
Chat Cola — its red tin and sweeping white script bearing a remarkable resemblance to the iconic American soft drink's logo — ...
Brave New World concept art has revealed a first look at original plans for the movie's Serpent Society and, as expected, ...
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