Pepsi enters the "healthy" soda wars and buys prebitotic soda brand Poppi for nearly $2 billion, and fans of the beverage are concerned the formula will change.

What she wants is a soda—but for whatever reason, she can’t bring herself to have one. Same with the girl at the pool party, ...

By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 hours 43 min ago By Ad Age Staff - 9 months ago ...

The fast-growing prebiotic soda brand launched in 2018 ... of new consumer eyes thanks to its Super Bowl ad spot starring influencer Alix Earle. Poppi is sold at major retailers nationwide ...

For the second year in a row, the brand secured a coveted Super Bowl commercial spot, a stage typically dominated by beer and traditional soda brands. In fact, Poppi’s 2024 ad, The Future of ...

PepsiCo said Monday it’s acquiring the prebiotic soda brand Poppi for $1.95 billion. The acquisition gives PepsiCo a fast-growing brand in the popular functional beverage category. Advertisement ...

Keysha Milana, a wellness coach and Ph.D. student now living in Illinois, said she first tried a prebiotic soda after being flooded with Poppi ads while living in Atlanta. Though she’s a fan of ...

And Caballero points out Poppi had been shifting its marketing. Now it's less health drink and more healthier soda. Here's a Super Bowl commercial. (SOUNDBITE OF AD) UNIDENTIFIED NARRATOR: It tastes ...

And Caballero points out Poppi had been shifting its marketing. Now it's less health drink and more healthier soda. Here's a Super Bowl commercial. (SOUNDBITE OF AD) UNIDENTIFIED NARRATOR ...