With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

Mikalah Harp’s weekly Whole Foods run starts in the produce section, dutifully winds through the store and ends with the best ...

Its premise is that people are somehow tortured, or embarrassed, by the idea of drinking soda—something that the president, ...

Poppi unveils new formulation. Poppi. Poppi’s massive growth over the last few years has come with loyal fans, viral moments, ...

The solution, the ad argues, is Poppi, which is largely indistinguishable from soda, the very thing that was supposedly shameful in the first place: It’s a carbonated, sweetened, canned beverage ...

PepsiCo said Monday it’s acquiring the prebiotic soda brand Poppi for $1.95 billion. The acquisition gives PepsiCo a ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

The deal boosts the food and beverage company's health-focused portfolio as consumers demand more better-for-you options.

The fast-growing prebiotic soda brand launched in 2018 ... of new consumer eyes thanks to its Super Bowl ad spot starring influencer Alix Earle. Poppi is sold at major retailers nationwide ...

PepsiCo has acquired buzzy gut-health soda Poppi to “serve new generations of consumers.” Flipping conventional wisdom, Jill Smith, CEO of Iris Americas, believes that the new owner could learn a lot ...