Madness only a few weeks away, POWERADE - the Official Hydration Partner of the NCAA Tournament - has revealed a new campaign ...

The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

Coca-Cola plans to use its top soccer marketing assets to attract younger customers to the 37-year-old Powerade brand.

CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum.

Yahoo Sports' Jason Fitz is joined by 2-time national champion forward Alex Karaban to discuss the evolution of the program ...

Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the March Madness basketball tournament, according to details shared with Marketing Dive. Along ...

This powerful quintet of companies has raised their dividends for over five decades. The post 5 US Dividend Champions That ...

The freshman 126-pounder finished first at both the National Preps tourney at Lehigh University and at the PA Prep States ...

Many local businesses are accepting donations for first responders and those affected by the wildfire in Horry County.

And after his blue Powerade bath, Davis’s first words to his players were simple: “Thank you.” Coolidge had been on the ...

AG Rojas to the roster for representation across the UK, Amsterdam and Scandinavia for commercials, branded content, and ...