College Basketball Trio Returns for POWERADE March Madness Campaign
Madness only a few weeks away, POWERADE - the Official Hydration Partner of the NCAA Tournament - has revealed a new campaign ...
Hosted on MSN1y
Powerade Zero Isn't As Good for You As It Seems
Similar to Gatorade, Powerade is one of the sports drinks dominating the market. Powerade Zero is Powerade’s zero-calorie and zero-sugar drink, which comes in all the popular flavors like Fruit ...
shots6d
PowerAde's steps to success
Madness campaign, the brand, through Ogilvy, builds upon its commitment to college sports by showcasing the gruelling ...
Beverage6d
Gatorade, Powerade and Bodyarmor: Market data reveals how the top trio shape the US sports drink category
The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...
Sports Business Journal13d
Powerade named official sports drink of MLS, USSF
Coca-Cola plans to use its top soccer marketing assets to attract younger customers to the 37-year-old Powerade brand.
Marketing Dive7d
How Powerade’s March Madness campaign takes aim at Gatorade
CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum.
Alex Karaban on UConn basketball's 'roller coaster' season | College Basketball Power Hour
Yahoo Sports' Jason Fitz is joined by 2-time national champion forward Alex Karaban to discuss the evolution of the program ...