If it was up to me,” an idealistic Hollywood executive played by Seth Rogen assures his assistant in the series premiere of The Studio, “we’d be focusing on making the next Rosemary’s Baby or Annie Hall or,

Seth Rogen's new Apple TV+ series The Studio is sitting at 100% on Rotten Tomatoes thanks to critics raving about the show, which sees Rogen lead as a Hollywood studio head battling against the moral dilemma of money vs art.

It stars Seth Rogen as spineless Hollywood executive Matt, who likes to think he’s in it for the ‘art’ but in reality bends his morals to satisfy commercial interests while sycophantically pandering to any celebrity walking through his office door.