Male chimpanzees use specific mating request gestures. Researchers stunned to discover cause of change in chimpanzee mating behavior: 'Rarely been demonstrated before' first appeared on The Cool Down.

It's not just a saying—new research from Northeastern University confirms that birds of a feather really do flock together.

By analyzing the DNA of Fulani people, researchers led by @HopkinsMedicine revealed a shared genetic component among all ...

TV shows and movies often reflect our society. Every well-written character has a social background that defines how they would react in the film world.

Market segmentation is the process of dividing a broad market into smaller groups with shared characteristics ... and family size. Example: A luxury car brand targeting professionals who earn ...