Simply put, "Super Bowl 50" looked better than "Super Bowl L." "When we developed the Super Bowl XL logo, that was the first time we looked at the letter L," Weston said to ESPN in 2014.

defeating the Seattle Seahawks 21-10.The black and gold had been chasing the elusive "one for the thumb" since their fourth championship victory in 1980.Super Bowl XL parade in Downtown Pittsburgh ...

Look back on the time Janet Jackson created YouTube, the Stones battled the censors, and M.I.A. (almost) got fined millions ...

"When we developed the Super Bowl XL logo, that was the first time we looked at the letter L," NFL vice president of brand and creative Jaime Weston said at the time. "Up until that point ...

XL, and XLIII. How many teams have won five Super Bowls? Behind the Patriots and the Steelers sit two other historic franchises — and rivals — each with five Super Bowl titles. The San ...

You can watch the Rolling Stones’ Super Bowl XL halftime show here. The timing of this show, coming just weeks after Donald Trump’s first inauguration, made Gaga’s message urging love and ...

Seahawks in SB XL) Longest field goal ... Eagles in SB LVII) Punt-return TDs: 0 (There has never been a punt-return TD in Super Bowl history) Receiver Julian Edelman (11) catches a pass during ...

It ended with them winning Super Bowl XL 21-10 against the Seattle Seahawks. What makes the achievement even more impressive is that the Steelers were very much the underdogs in that campaign.