Ad audiences are looking for a solution to their problem. That’s what your audio headline, the first 5 seconds of the spot, ...

A House race in a deep-red Florida district is seeing millions of dollars in spending ahead of Tuesday’s election. Even in a ...

After years of debate, the TV industry’s shift to big data is at its tipping point. With the recent MRC accreditation for Nielsen’s Big Data + Panel product now in place—and its legacy panel-only ...

People hate AI. Or do they? This week, we got an example of a fun generative AI project that consumers were initially wary of ...

Smartclip, RTL Group’s adtech business, and RTL Hungary have announced a strategic technology partnership aimed at enhancing RTL Hungary’s digital and linea ...