From Nike to Epic Games to Madison Reed, here are the major companies partnered with UConn women's basketball guard Paige Bueckers.

Ohio State's guard John Mobley Jr. will return for his sophomore season. Mobley was a primary contributor for the Buckeyes as a freshman. He is the first player from last year's team to publicly ...

Helping news, media, brands and institutions leverage our world-class content and cutting-edge services to drive value to their audiences and business. Mumbai-based photojournalist Rafiq Maqbool first ...

From NIL endorsement opportunities, to NBA teams in attendance, to an abundance of star power, the College Basketball Crown ...

The NBA and the International Basketball Federation (FIBA), global basketball’s governing body, are in talks with European soccer clubs about a potential new hoops league on the continent. The two org ...

(CNN) — The NBA and the International Basketball Federation (FIBA), global basketball’s governing body, are in talks with European soccer clubs about a potential new hoops league on the continent.

College sports has become little more than a game of mercenaries, a constant coming and going of hired guns who wear a school ...

March 26 (Reuters) - The National Basketball Association is in discussions with some of Europe's top football clubs about backing teams in a new basketball league on the continent, in what could ...

At the beginning of his freshman year, Isaiah Evans wasn’t too concerned about the length of his shorts. He was happy to be ...

The fourth annual Wisconsin Herd High School All-Star Game will be held Saturday at Oshkosh Arena. Doors open at noon, with a 3-point contest starting at 12:30 p.m. followed by a dunk contest at 1 ...