Exclusive: UCLA Bruins' Kiki Rice Builds Responsible NIL Legacy With TurboTax
UCLA Bruins point guard Kiki Rice has been a trailblazer in the NIL and college basketball landscape both on and off the ...
If all goes as planned, UCLA and USC women will renew rivalry in Big Ten tournament
After two hard-fought regular-season games ended in USC sweeping UCLA, the L.A. rivals could meet again in the Big Ten ...
The Santa Barbara Independent1h
College Athletes Can Now Make Millions off Sponsorship Deals. Here’s the First Look at California’s Numbers
California allowed college athletes to earn money, profiting off their name, image and likeness. University records show ...
REPORT: Latest Bracketology Has UCLA in Improved Spot
The UCLA Bruins (21-9, 12-7) are a lock for the upcoming NCAA Tournament, but the big question is: Where will they be seeded and what will the rest of their sid ...
UCLA's Season Finale Will Be More Than a Rivalry Game
Saturday's crosstown showdown between UCLA and USC is the next chapter in this historic, bitter rivalry, but it also serves as a high-stakes game for both sides ...
Celtics Wire7h
Big 12 tournament basketball court slammed on social media: 'Hideous'; ASU women win opener
The Big 12 went big with the number 12 on its basketball court for the 2025 conference tournaments. It backfired, with social ...
College Football Network on MSN7h
‘Bro, I Hate UCLA’ — JuJu Watkins Adds Fuel to USC-UCLA Rivalry with Vicious Comment
Rivalries in sports always bring intensity, and for JuJu Watkins, the battle against UCLA has been nothing short of personal.
USC routs Washington to strengthen Big Ten tourney hopes
Desmond Claude (25) and Rashaun Agee (18) pace the Trojans, who roll to a 92-61 win as they look to secure one of the last ...
6 Women's Basketball Rising Stars Are Playing in March Madness 2025. Here's How to Watch Them Own the Court
A new crop of women’s basketball players is making a name for themselves. After a revolutionary 2024 season that saw ...