Harnessing Data-Driven Marketing To Propel Growth
To harness the full potential of data-driven marketing, you need to build a culture that embraces data at every level. This ...
Diginomica6h
From brochureware to personalized experiences - giving the B2B website a facelift (if we can be bothered)
Why do we keep talking about the need to personalize B2B brand websites but don’t follow through? Because we haven’t been ...
Personalization In Digital Marketing: Balancing Privacy And User Experience
The companies that get this balance right will not only build trust but also future-proof their marketing strategies.
techxplore3h
A website is not enough: Businesses that use digital tools without a strategic plan will struggle in a tough economy
Without this change in mindset, firms risk stagnation and missed opportunities. That difference is critical in an economic ...
Publishers Weekly2h
Little, Brown to Publish Meta CMO’s Digital Marketing Guide
The Art and Science of Digital Marketing and Advertising, the debut book by Meta chief marketing officer and VP of analytics ...
Rolling Out3h
Google Doodle artist Lo Harris’ 5 lessons in digital design
In the bustling landscape of digital design where pixels meet purpose Lauren "Lo" Harris stands as a testament to the power ...
24 Gen Zers to watch in marketing and advertising
Gen Zers are not just a coveted consumer demographic—they are proving to be beneficial to brands and agencies as employees. As more Gen Zers (those born between 1997 and 2012) m ...
Duolingo’s Latest Stunt Reveals an Innovative Marketing Strategy
Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.
RadioKorea9h
Commonwealth Business Bank is hiring
•​ Maintain a professional level of industry and compliance proficiency by attending banking industry and compliance seminars ...