Inzlicht and his colleagues posed the Effort Paradox to make sense of this odd tendency: Sometimes we value experiences and ...

But the fact remains that many of us head to the mountains with no expectation of celebrity, run marathons in the middle of the pack, and do Sudoku puzzles—all activities that, like purchasing Swedish ...

The 19th century was when psychology officially became a thing. Wilhelm Wundt, the OG psychologist, set up the first lab dedicated to studying human thoughts and behaviors in 1879. His idea?

Simine Vazire, University of Melbourne, Melbourne School of Psychological Sciences ...