At the heart of the campaign is Zuzu, an adventurous and courageous hermit crab who undertakes a perilous journey across the world to recycle a bottle left behind by a clean-up crew on his beach.

At the heart of the campaign is Zuzu, an adventurous and courageous hermit crab who undertakes a perilous journey to recycle a bottle left behind by a clean-up crew on his beach. Watch Zuzu's ...

Expect to see Zuzu show up on social media posts and other outlets as the group works to increase awareness of cleanup efforts in advance of World Recycling Day on March 18. The global plastics ...