Liverpool’s new Adidas kit deal explained: What it means for revenue, transfers and next season
Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and Arsenal. City agreed a 10-year deal with Puma worth around £650m (£65m a season) in 2019. Arsenal’s eight-year deal with Adidas was reported to be worth around £600m (£75m a season) when it was agreed in 2022.
Liverpool and Adidas are to be reunited. The Reds confirmed that the German sportswear giant would take over as kit partner ...
Liverpool’s deal with Adidas represents a major financial upgrade. The club’s current agreement with Nike provides a base fee ...
Liverpool’s deal with Adidas, worth more than £60 million per season, has already created a lot of excitement thanks to ...
Recent news of Adidas's sponsorship of Liverpool Football Club, valued between £65 million and £70 million, is certainly a cause for excitement among Liverpool fans and stakeholders alike. This ...
Liverpool star Luis Diaz has been heavily linked with an exit from the club in the last few months, with none other than ...
Live coverage of Liverpool’s Champions League game against PSG with lineup news, streaming and television options, and live ...
Liverpool have announced a new kit deal with Adidas which will see the German sportswear giants produce the Reds' kits from the 2025/26 season - but what will the shirts look like?
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