Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...

Outside of film business circles (and even sometimes in them), the acronym NATO refers to the North Atlantic Treaty Organization and the transnational military alliance between 32 countries committed ...

After 77 years, the National Association of Theater Owners is changing its name and rebranding to Cinema United ahead of its annual trade show, CinemaCon.

The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...

The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...

The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no longer been confused with the other NATO. By Pamela McClintock Senior Film ...

On Monday, top executives from several major Hollywood studios will converge on Las Vegas for CinemaCon, the group formerly known as the National Association of Theatre Owners’ annual trade show.