Rep. Gus Bilirakis (R-Fla.) opened Tuesday’s House Commerce, Manufacturing and Trade Subcommittee hearing on college sports ...

Team Fifth Third was announced, highlighting the backstories of 26 student-athletes excelling in the industry.

The NIL trailblazer has continued to make history during her UConn career, partnering with global brands, giving back to her ...

Bueckers has signed more than 25 deals with companies such as Gatorade, Chegg, Bose, Verizon, Madison Reed and StockX.

An anonymous donor is pledging a six-figure contribution that the athletic department is parlaying into a match campaign.

Revenue sharing next season will be good for the U, Johnson said, but “it’s going to drive up the price” for talented players ...

Texas QB Arch Manning landed a new deal with Uber this offseason as he continues to add to his NIL portfolio. The passer ...

Texas starting quarterback Arch Manning has piled up NIL deals since the end of his redshirt freshman season. Previously announced as a Red Bull athlete, Mannin ...

Schools want to protect their future rights by "sublicensing" the NIL revenues athletes derive from sponsorship deals and ...

The USC Trojans have the No. 1-ranked recruiting class in 2026 according to 247Sports. In past years, it may have seemed too early to consider that a major win.

Texas Longhorns quarterback joined a Name, Image and Likeness (NIL) deal with Uber, and he posted a video to social media on ...

COLUMBIA, S.C. (WIS) - Head football coach for the University of South Carolina (USC), Shane Beamer, testified on Capitol ...