"At the base level, we know who [the consumer] is, what they watch, what they read, and who they live with," Sadoun said in ...

India's antitrust raids this week on media buying agencies followed tip-offs under a leniency scheme that reduces penalties ...

Goldman Sachs analyst Lisa Yang resumed coverage of Publicis (PUBGY) with a Buy rating and EUR 116.10 price target The recent ...

COMvergence’s report tracked more than 3,900 account moves that represented a total of $39 billion in media spend.

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

MARKETING-INTERACTIVE is excited to launch its "Women who lead" podcast series, celebrating the powerful female leaders in ...

Paris-based agency Strike is dedicated to working with NGOs – we talk to them about the role advertising can play in shaping ...

WPP, Omnicom, Publicis Groupe, and IPG are locked in fierce competition to secure the Mars global media account ...

According to a filing made last month to corporate regulator ASIC, the consolidated revenue (and not billings) of Publicis ...

GroupM secured $447 mn in new business value in 2024. OMG added $183 mn, while Publicis Media followed with $71 million in ...

Advertising rates for the Indian Premier League (IPL) 2025 has slipped to 2024 levels in the first week of the tournament, ...

Addressing the reports that global advertising giants Publicis Groupe and Havas Network are in discussions to acquire the ...