Discover why emotional engagement is redefining audience measurement. Learn how AI-powered tools like facial expression ...

Why do robots that look almost human make us uneasy? The Uncanny Valley explains this effect, with insights from eye-tracking ...

Unlock the power of real-time audience intelligence with Affectiva Media Analytics. Learn how AI-driven insights help brands ...

Attention and engagement both grabs the audience, and makes an impact. Discover how Affectiva’s facial expression analysis and calibration-free eye tracking provide deeper consumer insights by ...

Eye tracking offers powerful insights into how people perceive and interact with their surroundings, shaping advancements in fields like user experience, automotive design, and gaming development.

The entry into force of the EU AI Act affects the development, delivery and use of AI systems. Suppliers and users of AI systems need to assess to what extent their systems and practices are affected ...

A compact yet comprehensive guide covering fundamental eye tracking principles, analysis techniques, and best practices to help you make the most of your data. Whether you’re new to eye tracking or ...

Areas of Interest (AOIs) are the powerhouse of eye tracking analysis. AOIs are shapes drawn on stimuli in a study so that the data can be separated by location on the screen. Eye-tracking metrics such ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...