In the rush to deploy generative AI for marketing, organizations have overlooked one thing: Training. People may assume marketers don’t need it because genAI uses natural language. However, being able ...

Shoppers expect fast, accurate, and personalized search results—but many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on ...

One of the surprises about the rise of artificial intelligence is the speed and rate of adoption. A study by the Federal Researve Bank of St. Louis shows genAI is being adopted at a rate of 39.5% ...

This article was co-authored by Matt Wakeman, Weicong Zhao and Joseph Enever, analysts in the Gartner Marketing Practice, covering marketing data and analytics. Marketing leaders have long relied on ...

Please note that your conversations will be recorded. B2B marketing in 2025 is not for the faint of heart. Budgets are tight, resources are stretched thin and economic uncertainty looms large. But ...

Canva and HubSpot today announced a partnership that integrates Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. Canva is an easy-to-use, ...

What if anyone on your marketing team — whether they’re an analyst, a campaign manager or even an intern — could simply ask a question about marketing performance and receive a detailed, data-backed ...

Most organizations use email marketing automation but does your campaign have the right triggers for your marketing funnel and customer journeys? Are there additional automations that could drive more ...

We’re all excited about martech and its constant improvements that enhance our campaigns. However, B2B marketing practices have evolved dramatically in recent years, often outpacing the capabilities ...

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties — they’re becoming essential ...

Marketing operations plays an important role in any large or mid-sized marketing organization. It’s where marketing operators are hard at work, orchestrating technology, working with data and ...

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality ...