Over the past year, global mobile apps have experienced rapid growth, with short dramas and AI apps thriving. The industry has transitioned from an exploratory phase to a period of explosive expansion ...

Tenjin, a leading mobile measurement platform, is proud to announce it has joined Meta’s Mobile Measurement Partner (MMP) program. This partnership ...

Tappx has launched a new resource designed to help mobile media buyers improve the effectiveness of their ad creatives. The guide, The art of mobile media ...

The App Data Report provides app insights, data and statistics on users, revenues, downloads and usage for the app industry.

Leading game publisher Mattel163 partnered with rewarded marketing platform Gamelight to drive exceptional growth for its ...

The Apptivate podcast has become a reference point for marketers around the world. Since 2018, Remerge has been joined by ...

App Store Optimization (ASO) is a mobile app marketing technique used to enhance an app’s ranking by strategically incorporating targeted keywords. The primary objective of ASO is to drive increased ...

Mobile BaaS and dev platform built from the ground-up for enterprises Mobile BaaS and dev platform built from the ground-up for enterprises ...

OEM stands for Original Equipment Manufacturer, currently there is a number of OEM ad platforms built by mobile device manufactures (think Samsung, Huawei), mobile carries (think T-Mobile MetroZone), ...

With over 700 million users worldwide, education apps are now a go-to resource for teachers, students and lifelong learners. In 2024, the sector generated ...

CPA stands for Cost / or Commissions per Action and is essentially an umbrella type for a number of other models such as CPI and CPS. This is the most popular model among publishers because it offers ...

Zoom is a video conferencing app, geared towards business usage. It was founded in 2011 by Eric Yuan, and launched in January 2013. While gathering considerable popularity and coming to run profitably ...