Between the halftime show, pregame ceremonies and multi-million dollar commercials, there really is something for everyone. Those who watch the Super Bowl with an eye toward the commercials are in ...

“The Super Bowl is for everybody. We need to have ads on it that resonate with women ... up from what Deninger says is typically a 53-47 male-female split. It’s also a massive leap from ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 1 hour 33 min ago By Tim Nudd - 2 hours 53 min ago By Tom Wormald - 5 hours 33 min ago 5 hours 33 min ago By Andre ...

Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 hours 34 min ago 14 hours 34 ...

I've found that I'm usually more focused on those epic Super Bowl commercials, (and snacks) which I just can’t stop thinking about. So, in honor of the upcoming Super Bowl LVIII, which airs on ...

This year's Super Bowl commercials went for easy laughs and nostalgia, largely steering clear of controversy and leaving the surprises on the football field, where the Philadelphia Eagles ...

64% of those 55-64 years old and 53% of those 65 years and up. About 81% say Super Bowl ads that evoke emotion are more memorable than ads that showcase new products and features. About 4 in 5 of ...

While at Kansas City, Reid has a regular season win-loss record of 143-53 and a postseason record ... another trend has been multiple-celebrity Super Bowl ads have sharply increased, as brands ...