The iconic Milwaukee bar's loyal patrons turned out to share their emotions when news of its closing broke Sunday.

"It would've been irresponsible of us to think that throwing more money at the problem would fix it," This Is It! co-owner George Schneider wrote.

It's the end of an era. This Is It!, Wisconsin's oldest LGBTQ+ bar, abruptly shut down Sunday with no public warning. "I woke up. I opened my Facebook app. And there the message was. I thought it was ...

This Is It!, the city's oldest gay bar, is closing its doors. For many, this isn't just about losing a bar—it's about losing ...

The murders of two people outside an LGBTQ+ bar at first looked like the act of a lone shooter. An investigation shows they were the culmination of a coordinated, international recruiting effort by ...

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Milwaukee’s longstanding gay bar This Is It!, located downtown at 418 E. Wells St. near Cathedral Square, has closed ...

This Is It!, Wisconsin's oldest continually operating gay bar and a beloved establishment in Milwaukee's LGBTQ+ community, ...

Angel Reese is a bonafide star, on and off of the floor for the WNBA. The Chicago Sky forward was an All-Rookie player in ...

The murders of two people outside an LGBTQ+ bar at first looked like the act of a lone shooter. A ProPublica and FRONTLINE ...

One of the oldest continuously operating LGBTQ+ bars in the country has closed its doors. This Is It! announced in a Facebook post on Sunday ...

This Is It!, co-owned by drag superstar Trixie Mattel, cited the pandemic and street construction as factors in its closure.