NFL fans are loving a graphic designer's re-design of the Cleveland Browns' logo. Check it out for yourself here.

A rallying cry that "this is not a tennis court" but a stage for athletes to perform, is among the chief new positioning.

With a refreshed logo, a deepened brand philosophy and a unified vision across digital and broadcast, the WTA is reinforcing ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

Former AFL champion Ben Cunnington is recovering at home after a serious health scare saw him undergo multiple surgeries for blood clots.

As a result, the Power has spoken to jumper manufacturer Macron about removing the troubled group’s logo from its apparel. But it is not expected to happen before Friday’s pre-season match ...

Gold Coast Academy graduate Leo Lombard is firming for an Opening Round debut after a stellar pre-season to date, impressing both players and coaches. Lombard joined the Suns with Pick 9 and is ...

AFL CEO Andrew Dillon has kept the door ajar for a variant on State of Origin as soon as next February, on the back of the success of the Indigenous All Stars' clash with Fremantle. Dillon said the ...

The city has taken another step forward on the project, which had been stalled for years thanks to funding shortages. The city of Portland has hired a consulting firm to update and refine the ...

Here's the thing most branding “experts” won't tell you: 90% of logo redesigns are expensive exercises in corporate ego masturbation. They don't move the needle on sales. But Heinz? They're different.

What seems unlikely is any revolutionary redesign. The equity built in the current logo is too valuable to abandon, and Lexus's brand has always valued evolution over revolution. Consistency builds ...