The National Association of Nigerian Students has raised the alarm over the incessant kidnapping of students of tertiary ...

When discussing brand management, Hayley brings up a really interesting point – the aesthetics of branding. She has created a consistent logo, font, and colour scheme in order to stay recognizable.

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I remember begging my parents for certain name-brand items as I was convinced that the right pair of shoes or the right logo on my hoodie would be the key to social acceptance. It wasn’t just about ...