As B2B marketers struggle to prove ROI, Sachin Sharma of LinkedIn India explains how its latest measurement upgrades provide ...

Creatives are figuring out how to adapt to to AI tools and finding new ways to leverage them within retail's B2B space.

Contact-level advertising helps enterprise B2B marketers reach decision-makers, personalize engagement, and align Sales and ...

Sachin Sharma, Director of Marketing ... automated content adaptation. With rapid digitalisation and a growing emphasis on data-driven decision-making, AI integration in Indian B2B marketing ...

At B2B Summit, ROI honorees will participate in a keynote panel to discuss how they created customer impact and improved company performance through better alignment of marketing, sales, product and ...

How Can Businesses Incorporate Gamification into Marketing? Unveiling the transformative power of play, this article offers a ...

At B2B Summit ... management and product marketing processes, with a focus on improving product-market fit and enhancing strategic launches. HCLTech — Content Strategy & Operations Award ...

The internet is flooded with an ocean of content — blog posts, ads, videos, infographics, user-generated content (UGC), ...

Your leads deserve better than generic follow-ups. See how email automation personalizes every touchpoint, improving ...

In B2B communications, GenAI has proven effective for personal ... ensuring greater consistency and relevance of content. For example, GenAI can optimize the text of emails by adapting them to a ...

Google's AIO is favoring authoritative sites for health and B2B tech, while ecommerce and entertainment queries trigger fewer ...

Compare Shopify vs Shopify Plus. Read our in-depth comparison to find out the key differences in features, and decide if you ...