About seven years ago, Leslie Butterfield asked me to give a talk at an IPA course on the subject of writing creative briefs. I hadn't really thought about this process before the invitation, because ...

Eric Faulkner, partner and chairman of Madclarity, is back with his regular column on B&T. And this time out, he’s teaching you how to write a ‘sick’ brief. Or perhaps not. A few days ago, I ...

Show your personality. Focus on personal experiences when choosing a topic. Prioritize strong editing while staying true to your voice. College application essays are where you can demonstrate ...

In this episode of the WARC Podcast, WARC talks writing better briefs with Pieter-Paul von Weiler and Matt Davies, founders of BetterBriefs. 01:49 – What has been the reception to the results of the ...