KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

Emily Pitcher was laid off from Meta in 2023 after exceeding expectations in her performance review. She used that time to ...

Obviously, I'm being facetious! But!!! I've spent much of my adult life searching for the next big thing, my generation's "dot com" revolution, if you will. Also: The most critical job skill you need ...

The event is from 8 a.m. to 4 p.m. March 18 at the Hendricks County Fairgrounds, 1900 E. Main St., Danville. Registration is ...

From social media promotion to getting published in shelter magazines, there are many ways to market your firm. Seven ...

Though leaders take a long-term view of the road ahead, evidence is already emerging that the foundation laid in recent years ...

Video editing, web design, no code apps and user-generated content are all promising side hustles that can be transformed ...

Security concerns are rightfully the leading AI adoption roadblock, so addressing them is a critical element of your ...

A free account provides you access to a limited number of free articles each month, plus newsletters, job postings, salary ...

But change is hard and with this transformation comes unease. Our Marketing Jobs Outlook research reveals that nearly three-quarters (72%) of marketing professionals say they feel overwhelmed by ...

"Consumer-facing industries drove hiring, while job growth was weaker in business services and production." PRIVATE SECTOR ADDS 122,000 JOBS IN DECEMBER, BELOW EXPECTATIONS, ADP SAYS Trade ...

Exchange Bank appointed Suzanne Knowlton as vice president of marketing and community relations, the Santa Rosa-based financial institution announced Tuesday. Knowlton comes to Exchange Bank with ...