Carl's Jr. has brought back its "iconic" bikini-clad advertisements in its newest Super Bowl ad campaign. This year, influencer Alix Earle shows off the new Hangover Burger.

A commercial starring Paris Hilton washing a car in a bikini while ... after the ad inspired protests and gained enough viewers to crash the Carl's Jr. website in 2005. The ad was so ...

The burger chain dropped its sexualized campaigns in 2017. Now the company has returned to that approach with an “unapologetic, bold” social-media personality.

Alix Earle’s Carl’s Jr. satire ad revives the burger girl legacy with a star-shaped bikini and a side of controversy.

Eight years ago, Carl’s Jr. ditched sexualized burger ads featuring models. The franchise previously used Paris Hilton and Kim Kardashian in ads, and in a 2011 press release, they said ...

"All natural." See what they did there? McKinney joins the illustrious ranks of past Carl's Jr "Burger Babes" such as Paris Hilton, Kate Upton, Nina Agdal, Katherine Webb and Emily Ratajkowski.

The Carl’s Jr ad marks the company’s return to its previous “bikinis and burgers” advertising strategy, which saw the likes of Kim Kardashian and Paris Hilton licking their fingers and ...

The most notorious ads came from hamburger chain Carl’s Jr. The 2005 ad featured Paris Hilton sudsing a car in a way you’ll never experience at your local car wash. Over time, female ...

Paris Hilton’s Kids Are Red Carpet Ready as They Dress Up for the 2025 Oscars — and Phoenix Wears His First Tuxedo! Paris Hilton Shares Adorable Photos Celebrating Her 44th Birthday with Her ...

Carl's Jr. is back to their old vibes with their new Super Bowl commercial. It has been eight years since we last saw one of their "burgers and bikinis" ads, but they've brought them back for 2025.