Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social ...

Here are some of UConn's unique brand partnerships, many of which relate to the women's and men's basketball teams.

Every Ole Miss coach sported a pair of crimson and deep blue Air Force 1’s with “4:1,” “Hotty Toddy” and “culture” on the ...

The former Duke University soccer star presented the school's basketball phenom with a personalized Red Bulls jersey ...

LeBron James turned heads at Wednesday night's Los Angeles Lakers game against the Denver Nuggets, and it wasn't due to his ...

Davante Adams has long been one of the most physical wide receivers in the NFL, but he couldn't break free from the tenacious recruitment press of Los Angeles Rams coach Sean McVay. "Honestly, the ...

HAMILTON ― There were reasons the New Providence High School boys basketball team was a Central Jersey Group I finalist. The 10th-seeded Pioneers just did not show it in the first 16 minutes of ...

McDonald’s newest Happy Meal is a nod to its legacy with basketball. The All American Games Happy Meal arrives Tuesday, March 11, at participating McDonald’s restaurants nationwide, the fast ...

From Pokémon to power forwards. McDonald's Happy Meals are turning to basketball next week as they feature McDonald's All American Games. Here's a look at what's inside. McDonald's All American ...

Seattle Storm's Nika Muhl turned heads during Paris Fashion Week when she walked the ramp in Connecticut Sun star Olivia Nelson-Ododa's custom blue gown. Muhl and Nelson-Ododa played together at ...

Since Day 1 last spring, Louisville basketball coach Pat Kelsey has prioritized cultivating the country's top culture. With the Cardinals gearing up for the ACC Tournament and their first trip to ...

EASTVALE — Bradyen Burries has every reason to be “lovin’ it” right now. Last Saturday, Burries helped the Roosevelt boys basketball team defeat Sherman Oaks Notre Dame in the CIF Southern Section’s ...