From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B ...

Digital advertising is no longer just about stunning visuals or clever taglines. It’s about precision, personalization and performance.

Fundraising isn't what it used to be. The days of walkathons, pledge drives, and charity auctions aren't gone, but they're no ...

The Art and Science of Digital Marketing and Advertising, the debut book by Meta chief marketing officer and VP of analytics ...

Struggling to keep up with the latest Gen Z terminology? Ad Age’s Gen Z Marketing Glossary decodes the key phrases, digital ...

In the age of social media, American boxing has undergone a seismic shift. Fighters now wield the power of digital platforms ...

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

IPED Consultant Mark Williams talks about AI and Copilot improving operations and changing customer work with Luis Alvarez of ...

Theatrical cinema is evolving. Shrinking windows, hybrid releases, premium formats, event films, Gen Z trends, and AI-driven ...

This isn’t just a nostalgic return to old-school tools—it’s a cultural shift toward analogue in an era of digital overload - ...

This article explores four key methods—prompting LLMs, building retrieval-augmented generation (RAG) systems, fine-tuning ...

With one of the biggest players in sonic branding moving into scent, we spoke to a growing community of experts – from agency ...