Here's what you need to know about the Jordan Brand commercial that highlights Doncic's recent change of area codes.

In anticipation for the game, Jordan Brand released a new advertisement, showing someone (presumed to be Doncic) swapping the ...

NBA stars have partnered with shoe companies to create signature shoes for years. Here are the 10 NBA players with the most ...

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Zion Williamson's 4th signature shoe details. Back on January 28, Zion Williamson and Jordan Brand dropped the first colorway ...

The eyes of the NBA world turned to Los Angeles Tuesday night for one of the most anticipated games of the season. It marked the first time Luka Doncic faced the Dallas Mavericks as a member of the ...

With the 2025 NBA All-Star Game set for Sunday, February 16 in San Francisco, the broader basketball world is headed to the Bay for a few days of excitement and fanfare. Along with the league events ...

Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...

Everything before Tuesday’s game helped to build anticipation for Dončić’s star power in L.A., from a timely Jordan Brand ad to a new shoe.

Of course, the Jordan brand is the most iconic in all of sports. Countless players in the NBA and beyond have worn shoes inspired by the GOAT, Michael Jordan. With that being the case, NBA 2K ...