Kantar's owners, Bain Capital and WPP, are considering selling the Worldpanel division for over 5 billion pounds. This ...
The owners of Kantar Group, the global market research firm, are to explore a £5bn-plus sale of the division which supplies ...
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more ...
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more ...
Any such deal would leave Kantar as a standalone brand-strategy consultancy, it said. In January, Kantar sold its television audience rating unit to buyout fund H.I.G Capital for about $1 billion.
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Campaignme.com on MSNHow premium news and AI protect your brand in a post-truth worldAny brand aiming to maintain credibility and foster trust with its audience is likely to leverage advanced contextual AI.
In 2019, WPP sold a 60% stake in Kantar to Bain Capital, originally valuing Kantar at £3.2bn, with long-term goals to ...
Investing in consumer products requires distinguishing between passing fads and sustainable market leaders. Read more here.
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Irish Examiner on MSNKantar owners exploring £5bn sale of Worldpanel divisionMarket research group Kantar's owners are exploring the sale of its Worldpanel division for £5bn (€5.96bn) or more, Sky News ...
Multibillion-dollar market research group Kantar is set to be broken up and sold by owners Bain and WPP, shifting from a plan ...
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