Kantar's owners, Bain Capital and WPP, are considering selling the Worldpanel division for over 5 billion pounds. This ...
The owners of Kantar Group, the global market research firm, are to explore a £5bn-plus sale of the division which supplies ...
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more ...
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more ...
Any such deal would leave Kantar as a standalone brand-strategy consultancy, it said. In January, Kantar sold its television audience rating unit to buyout fund H.I.G Capital for about $1 billion.
Any brand aiming to maintain credibility and foster trust with its audience is likely to leverage advanced contextual AI.
In 2019, WPP sold a 60% stake in Kantar to Bain Capital, originally valuing Kantar at £3.2bn, with long-term goals to ...
Investing in consumer products requires distinguishing between passing fads and sustainable market leaders. Read more here.
Market research group Kantar's owners are exploring the sale of its Worldpanel division for £5bn (€5.96bn) or more, Sky News ...
Multibillion-dollar market research group Kantar is set to be broken up and sold by owners Bain and WPP, shifting from a plan ...