March 9 (Reuters) - Market research group Kantar's owners are exploring the sale of its Worldpanel division for 5 billion pounds ($6.5 billion) or more, Sky News reported on Sunday, while in a ...
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Market-research firm Kantar Group is selling its media measurement and analytics unit Kantar Media to private-equity firm H.I.G. Capital for approximately $1 billion, the companies said.
The need for better viewership data comes as more streamers are watching YouTube content on the biggest screens in the home, ...