March 9 (Reuters) - Market research group Kantar's owners are exploring the sale of its Worldpanel division for 5 billion pounds ($6.5 billion) or more, Sky News reported on Sunday, while in a ...
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Adweek on MSNBalancing Innovation, Authenticity, and Human Creativity With AIThis post was created in partnership with Kantar AI is transforming marketing, pushing brands to rethink not just strategy ...
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Kantar Media Is Being Sold to H.I.G. Capital for About $1 BillionMarket-research firm Kantar Group is selling its media measurement and analytics unit Kantar Media to private-equity firm H.I.G. Capital for approximately $1 billion, the companies said.
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The Desk on MSNBarb to start measuring YouTube viewership on TVsThe need for better viewership data comes as more streamers are watching YouTube content on the biggest screens in the home, ...
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