Latest edition of Economic Times Brand Equity’s Digital Cover features Asha Kharga, Chief Customer & Brand Officer and Member ...

Barb Audiences, the British equivalent of Nielsen Media Group, says it will work with Kantar Media to begin measuring viewership of YouTube content on television sets. The partnership will see Barb ...

Viswanathan was known for her long-standing association with the Indian Market Research Bureau (IMRB) where she was instrumental in starting the Social and Rural Research Institute (also known as ...

New Delhi: Kantar announced the release of its inaugural "India in Search" report, an analysis, derived from data curation of Google search trends, further analysed by mapping emerging themes and ...

Biscuit brand Parle retained its position as India’s top brand for in-home consumption for the 12th consecutive time, according to Kantar’s annual Brand Footprint India 2024 report. The report ranks ...