In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more ...

Landor, a global brand transformation company, has announced key appointments to its Asia-Pacific leadership team. Effective ...

An intense summer could spell hope for consumer goods companies in urban markets. But it could pose a test of resilience for ...

Crompton Greaves Consumer Electricals Limited, a leading name in the Indian consumer durables market, is thrilled to announce ...

Let’s wander through the turning points, shining stars, and global ripples that make women’s cricket a true game-changer.

Coca-Cola and PepsiCo are striving to maintain their market positions while expanding their reach in India as Reliance ...

Kantar's owners, Bain Capital and WPP, are considering selling the Worldpanel division for over 5 billion pounds. This ...

From moringa seeds to reverse osmosis and activated carbon filters, several systems are available to eliminate certain ...

Marketing Industry body, International Advertising Association (IAA) in the ad:tech event awarded digital marketing firms ...

The advertising and marketing landscape is undergoing a seismic shift, powered by the relentless march of technological ...

The advertising and marketing landscape is undergoing a seismic shift, powered by the relentless march of technological innovation. To acknowledge and celebrate this transformation, ad:tech New Delhi ...

Moreover, online shoppers in India are expected to reach 220 million by 2025. According to a report published by IAMAI and Kantar Research, India’s internet users are expected to reach 900 million by ...