and the “Keith Lee Effect” has been known to make or break restaurants. Lee’s review shut down an all-you-can-eat sushi restaurant in Seattle after his fans alleged they saw a worm move in a ...

Then came the worm allegations ... Hood Famous co-owner Geo Quibuyen said his “experience of the Keith Lee effect was less about a spike in sales and more on the social level,” as he ...

Keith Lee, 28, has become a TikTok sensation ... a Sushi bar to temporarily close down after fans speculated they saw a worm in his food. Although Keith stated he did not see anything moving ...

Keith Lee, popular food reviewers and famous TikToker, is no stranger to going viral for his content. But his latest videos just might’ve pissed off a certain section of his audience.

You can probably even hear Keith Lee’s cadence in your head. The renowned foodie began posting on TikTok in 2020 but didn’t reach great heights until 2022, when he began reviewing local ...

It’s been a year since TikTok food critic Keith Lee visited nine restaurants and food businesses across Dallas-Forth Worth, delivering his standard 1- to 3-minute reviews that instantly sent the local ...