Mattel's deal with Warner Bros. Discovery to make toys related to the DC brand could fuel more toy sales and help Mattel ...

DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge way.

Mattel inked a licensing agreement with Warner Brothers Discovery, getting back the rights to develop and market toys based on DC characters including Batman and Superman.

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

After the blockbuster success of "Barbie," expect movies about other famous Mattel toys and brands, including Barney, Uno, ...

Mattel shares surged more than 15% after the toy giant said it’s weighing price increases for Barbie and other iconic brands because of President Trump’s tariffs on Chinese goods. The El ...

The moment you give your dog a new toy is an exciting one for you and your pup. But for dogs who take less than five minutes to completely rip apart that new toy, the excitement isn’t long-lived.

with China expected to represent less than 40% of global production for Mattel toys. The U.S. represents about half of Mattel’s global toy sales, so “our tariff exposure in the U.S. related to ...

President Trump's move to tack an additional 10% tariff on U.S. imports from China could lead Mattel to hike the price of its Barbie, Hot Wheels and other toys. Mattel Chief Financial Officer ...

Mattel says it plans to raise toy prices and move production to counter the tariffs on Chinese products implemented by President Donald Trump. The new 10% tariffs on China went into effect this week.

Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind ... big as Marvel and DC." This is the only movie ...

The agr Mattel's deal with Warner Bros. Discovery to make toys related to the DC brand could fuel more toy sales and help Mattel compete with rivals such as Hasbro. EL SEGUNDO, Calif., February 26 ...