Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers should also be looking at micro-influencers. Their authentic connections with niche audiences can ...

Single markets often are not confined to single countries; the global market for petroleum is an obvious example. The macro/micro split is institutionalized in economics, from beginning courses in ...

The 9 th Parliament of Ghana is getting interesting as the dust is settling over a House that has attracted more negative accolades than positives since 2020. The recent backlash against ...