Traditional Indian snacks, or namkeen, have dominated the FMCG sector ... For the largest biscuit maker Parle Products, around 60-65% of new launches were in the premium segment as compared ...

Few Indian brands are synonymous with their categories; you can count them on your fingers. There’s glucose biscuit and Parle-G, bottled mineral water and Bisleri, and Haldiram’s takes the proverbial ...

Parle's Rusk price to be hiked by Rs 10 for ... It is going to rebrand its namkeen products, renaming them 'chatkeens.' "The momentum in consumption, which had picked up after the monsoon, was ...