Madness only a few weeks away, POWERADE - the Official Hydration Partner of the NCAA Tournament - has revealed a new campaign ...

The Citizen's Michel Bega ran the 16th Marakele Marathon which took place just outside Thabazimbi in Limpopo.

Coca-Cola plans to use its top soccer marketing assets to attract younger customers to the 37-year-old Powerade brand.

The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum.

Yahoo Sports' Jason Fitz is joined by 2-time national champion forward Alex Karaban to discuss the evolution of the program ...

The freshman 126-pounder finished first at both the National Preps tourney at Lehigh University and at the PA Prep States ...

And after his blue Powerade bath, Davis’s first words to his players were simple: “Thank you.” Coolidge had been on the ...

The gels, goos, and performance drinks designed for athletes work, really well. But what about when we’re not pushing the ...

Many local businesses are accepting donations for first responders and those affected by the wildfire in Horry County.