Madness campaign, the brand, through Ogilvy, builds upon its commitment to college sports by showcasing the gruelling ...

The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

Madness only a few weeks away, POWERADE - the Official Hydration Partner of the NCAA Tournament - has revealed a new campaign ...

Yahoo Sports' Jason Fitz is joined by 2-time national champion forward Alex Karaban to discuss the evolution of the program ...

CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum.

And after his blue Powerade bath, Davis’s first words to his players were simple: “Thank you.” Coolidge had been on the ...

Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and ...

Coca-Cola plans to use its top soccer marketing assets to attract younger customers to the 37-year-old Powerade brand.

Grooming brand Dollar Shave Club has made waves the past few years across the NIL space, coining the term "chin-fluencer" and signing famous facial hair-sporting stars like center Drew Timme ...

Does Logan Paul and KSI's Prime drink taste better than other sports drinks like Gatorade, Powerade, and Vitamin Water? I did a blind taste test with orange flavors of different brands to find out. #k ...

McDonald’s is bringing back Uncle O’Grimacey for the first time in decades to herald the return of the seasonal Shamrock Shake, per details shared with Marketing Dive. In social media videos, purple ...

Non-GMO Project launched its Non-UPF Verified program to develop standards for food and beverage CPG companies around ultra-processed foods (UPFs) by reviewing existing research, particularly the ...