The Sulwhasoo First Care Activating Serum VI is viral on TikTok, purported to make people look at least 15 years younger than they are. Here, Gen Z and Gen X PureWow editors put those claims to the ...

SHOPPING: Here's everything our beauty writer is buying in the Fenty Beauty sitewide sale with up to 60 per cent off - ...

Are you busy? Running late? Chronically short on time? The pros share six steps for a fail-proof, quick beauty regime.

Tulsi or Holy Basil is one of the most powerful medicinal plants that finds its usage in every industry. Scroll down to learn how you can incorporate the same into your skincare routine for maximum ...

Sale doesn't officially kick off until March 25, but we've got great news for beauty lovers: The deals are already rolling in ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

While Priyanka's glowing complexion is enviable, experts highlight that good skincare isn't about perfection—it's about ...

ColourPop Pretty Fresh Tinted Foundation Balm is a skin care-infused formula that offers hydrating light-to-medium coverage. This writer reviews it.

This Morning's beauty presenter Nadine Baggott swears by an on-sale Erborian product for filtered-looking skin ...