Barb Audiences, the British equivalent of Nielsen Media Group, says it will work with Kantar Media to begin measuring viewership of YouTube content on television sets. The partnership will see Barb ...

New Delhi: Kantar announced the release of its inaugural "India in Search" report, an analysis, derived from data curation of Google search trends, further analysed by mapping emerging themes and ...

However, despite these opportunities, Vivvix data shows that financial service brands allocate just 5% of their media budgets to radio, compared to 50% for TV and 44% for digital – missing a key ...

Rocket’s holding company, Rocket Holdings Inc., spent $252 million on U.S. measured media in 2023, according to Vivvix, which includes paid social data from Pathmatics, down from the $316 ...

The Super Bowl is not only the biggest moment of the season for football fans, but the NFL‘s flagship game is also the most popular sporting event of the year. Therefore, advertising on this moment of ...