The Wall Street Journal’s conservative editorial board summed up President Donald Trump ’s newly imposed 25% tariffs on all ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns.

Interpublic Group recently signed an advertising agreement with the social-media platform; other agencies are also in ...

The advertising group expects its key top-line figure to be flat at best in 2025 after spending cuts, client losses and ...

The burger chain dropped its sexualized campaigns in 2017. Now the company has returned to that approach with an “unapologetic, bold” social-media personality.

Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their reputations.

Digital data, including information about consumers’ precise movements and locations, was shared with ad-tech vendors.

More than a half-dozen elite female athletes are starring in the new commercial, as the apparel maker capitalizes on the surge in women’s sports.

Patience Haggin is a reporter covering digital advertising and broadband in The Wall Street Journal's media bureau in New York. She writes frequently on privacy, political advertising and competition.

The Beijing-based internet company said Tuesday that fourth-quarter revenue fell 2.4%, better than analysts’ estimates.

Shares in Applovin (APP) dropped sharply, after two bearish research firms issued critical reports on the mobile-advertising ...