A marketing strategy focused on the highly anticipated Grand Theft Auto VI that works for Take-Two, its distributor.

Video game company Take-Two confirmed to fans that GTA 6 was coming all the way back in December 2023, and 15 months on we ...

Two’s CEO explains Rockstar’s marketing strategy and fans keep creating viral content.

Asked about why the developer is being so coy in an interview with Bloomberg, Take-Two boss Strauss Zelnick implied that it’s ...

If waiting for GTA 6 were a heist, fans would have already invested years casing the joint, scheming their getaway, and ...

Fans of the Grand Theft Auto video game series have been waiting 13 years for the newest installment. Here's when GTA 6 is ...

R ockstar Games set the internet ablaze with its first GTA 6 trailer, and in dramatic fashion, it's been relatively mute about the mammoth game ever since. It's not just Rockstar ...

Take-Two CEO Strauss Zelnick has been directly asked about the secrecy surrounding the release date for Grand Theft Auto VI, ...

Even without a screenshot to follow up, hype for the game remains high, which is expected given that it is a Grand Theft Auto game. As it turns out, not seeing a second trailer for GTA 6 is part of ...

Like its real-world inspiration, Miami, Vice City in GTA 6 is characterized by vibrant neon lights, bustling nightclubs, and ...

Grand Theft Auto 5 continues to be one of the most popular open-world action-adventure games. The game provides an engaging ...

See how the iconic logo has changed from GTA 1 to GTA 6 as we explore the visual history of the Grand Theft Auto series here.