USC All-American and Player of the Year favorite JuJu Watkins has been quite busy on and off the hardwood as of late. From a ...

Along the way, school lawyers are constructing NIL contracts to exert control over athletes without making them official ...

Rep. Gus Bilirakis (R-Fla.) opened Tuesday’s House Commerce, Manufacturing and Trade Subcommittee hearing on college sports ...

Bueckers has signed more than 25 deals with companies such as Gatorade, Chegg, Bose, Verizon, Madison Reed and StockX.

An anonymous donor is pledging a six-figure contribution that the athletic department is parlaying into a match campaign.

Revenue sharing next season will be good for the U, Johnson said, but “it’s going to drive up the price” for talented players ...

Schools want to protect their future rights by "sublicensing" the NIL revenues athletes derive from sponsorship deals and ...

The USC Trojans have the No. 1-ranked recruiting class in 2026 according to 247Sports. In past years, it may have seemed too early to consider that a major win.

James Harden has reportedly made a donation in the "high six figures" to the NIL collective of his alma mater, ASU.

Texas Longhorns quarterback joined a Name, Image and Likeness (NIL) deal with Uber, and he posted a video to social media on ...

Texas starting quarterback Arch Manning has piled up NIL deals since the end of his redshirt freshman season. Previously announced as a Red Bull athlete, Mannin ...

Texas QB Arch Manning landed a new deal with Uber this offseason as he continues to add to his NIL portfolio. The passer ...