Ajeet Shukla and Giamaria Fernandes have been appointed in the West, while Arijit Sengupta and Mark Flory have been inducted ...

Articles written by Rohit Sakunia ...

In an era of information overload, brands that evoke genuine feelings, particularly laughter, are likelier to succeed, says Art-E Mediatech founder.

One of the first brands to democratise international calls and foster global communication, Skype gets a fond farewell as it ...

While the recently concluded Maha Kumbh Mela offered immense marketing opportunities to brands, could it fuel renewed interest in religious event marketing beyond the festive season?

Lesser spoke to investors at WPP’s annual results.