ABC says younger 18-34 viewers tallied the best results in five years with a 3.17 rating, as 18-49 viewers climbed 3% to a ...

"Digital advertising will shift from targeting people to influencing AI agents that shop on their behalf," PMG head of search ...

Thirty-second ad messages went for an average $2 million, according to media-buying execs. Prices were as low at $1.7 million ...

When the sharp minds and discerning palates of the Specialty Food Association get together each year, they’re not just ...

The agency appointed Christine Villanueva to the new role of executive vice president-brand, strategy and growth. The firm ...

Cynics might question if Bezos’ ambitions in outer space are connected to this apparent shift to the right. But William Lewis ...

The Oscars hub will showcase relevant film and celebrity news surrounding the event, while inviting creators to compete for ...

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There's a shared preference for ads that offer immediate value and personalized suggestions, regardless of generational ...

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At a Barclays investor conference this week, managing director Julien Roch asked Krakowsky what the "bottlenecks" were to IPG ...

Consumers have no gripe with marketing, especially not with ads. Consumers like ads. What they dislike is clutter.